Tag Archives: trade shows

The Power of Trade Shows

Do you want to find new clients, meet with potential business partners and study your competitors? Trade shows are golden nuggets for companies and their industries. They give you the opportunity to showcase your services and get feedback from others in the same industry. Here is how you can make a powerful appearance at your next trade show.

Image by purplegillian from Pixabay

Be Professional

Most companies have a booth set up at the convention. This means you may have to find some equipment and booth rental storage Boston MA. You need a booth that radiates with professionalism. You’re not advertising a science project, but rather an expert view in the industry.

Your staff should look the part. Their business attire can say a lot about how professional your services are. Keep your booth looking organized and modern and reach out to those interested in what you do.

Be Different

Although you may look professional, what makes you stand out among competitors? This calls for a creative touch in the colors, text and technology at your booth. Find what makes your company stand out and highlight it through expert design.

If you want to catch the attention of viewers, offer free swag. Not only are they cool gifts, but they can be a future marketing generator as people show off hats, stress balls and cup holders with your logo on them. Find creative ways to show who you are.

Have Fun

A trade show can be a fascinating place. If you have time, visit other booths that are there. Consider working with others, discuss the latest industry updates and enjoy the unique atmosphere. Trade shows often offer workshops or training that can supply new information and help you improve your business.

Attending trade shows can be a great asset to your company. Find ones that fit your niche and start thinking up some exciting booth ideas.

He won our first desktop in a trade show

Husband got our first desktop and printer from a raffle during a 1996 trade show in Makati. We were starting a family and buying a new desktop was not a priority so we were ecstatic when hubby brought home the brand new computer and printer.

The desktop behind my husband was the same computer that he won during a trade show in Makati in 1996.

Hubby said the computer trade show attended by luminaries in the IT industry features the different computers and laptops and other cool gadgets.

The trade shows are primarily conducted to show the latest gadget to dominate the market. Trade shows encourage people to buy the product and help manufacturers increase their sales.

Aside from the cool stuff displayed in the trade fair, trade show organizers ensure to make the event site presentable to guests by using state-of-the-art trade show displays, truss, logo floor mats, and exhibit booths.

Usherettes or receptionists would give away colorful handouts about the different products presented in the trade show; some hand out ball pens and other souvenir in the event. They also conduct raffle activity as crowd drawer.

Some trade shows, trade fairs, bazaars and exhibit are held during Christmas season to support important causes and institutions. Products sold here are usually cheaper compared to the regular prize in the market. People usually support this kind of activity for a good cause.